Intrinsic Wine Co. | Challenge Everything

Vineyards. Rolling hills. Oak barrels. Old white dudes sniffing from wine glasses. Yawn. The wine industry has become cluttered with brands who look and act the same way. So we decided to do what the others won't. Taking cues from the graffiti-inspired label design, we created a gritty, digital-first campaign positioning Intrinsic Wine Co. as a brand that’s challenging how wine is made, how it looks, and how a wine company acts.