GEICO | RACCOONS

The best GEICO work manages to walk a tight rope of weirdness while tapping into a relatable human truth. I like to call it “finding your Gary Larson.” Apparently, a trio of talking raccoons with sensitive palettes beautifully navigated that rope.

This spot was part of the It’s What You Do campaign and quickly achieved icon status, amassing 33+ million views and becoming one of the more popular GEICO characters. The raccoons spawned countless memes and an assortment of Etsy items. The spot was even mentioned in the film The Dark Tower—a movie I’ve never seen but should for no other reason than to see Idris Elba talk about my spot.

AWARDS

D&AD Wood Pencil | One Show Film Merit

CREDITS:

Agency: Martin Agency Director: Wayne McClammey
GCD: Wade Alger Editor: Rock, Paper, Scissors
CD/AD: Sean Riley