FOOT LOCKER | THE HEART OF SNEAKERS

I grew up getting dropped off at the mall, hanging out at Foot Locker for hours. But in 2024, kids ain’t hanging in malls or Foot Lockers anymore. The brand needed to hit the reset with a new brand campaign that would remind sneakerheads and sneakercasuals that Foot Locker is still at the epicenter of sneaker culture.

The Heart of Sneakers became the global platform and rallying cry that boldly established the iconic brand as the home for all things sneaker. As part of the launch, we partnered with Nike and Jordan Brand to unveil The Clinic at the 2024 NBA All-Star Weekend — an ongoing program that celebrates performance and basketball culture with interactive events, basketball workshops, community events, and social content. But really, it was a way for me to hang out with Kevin Durant and Jayson Tatum.